A hybrid of in-house partner and strategic consultancy, Second Nature Partners solves business problems and implements viable, long-term solutions. We blend human-first research, creative innovation, and operational rigor to transform ideas and solutions into practical systems—fusing technology and innovation strategy with disciplined execution, so brands and ventures move from concept to measurable progress.

Sofia Brunner leads Second Nature with 15 years of cross-sector experience across advertising, strategy, product & tech, innovation, and communications—work spanning consumer brands, hospitality, real estate, finance, and multiple startups with successful exits. Her multicultural upbringing and global career sharpen a cultural intuition that helps teams find product–market fit faster, craft messaging that lands, and make decisions with local nuance in mind. A pragmatic innovator and obsessive problem-solver, she reframes obstacles as opportunities and moves nimbly from big-picture vision to bootstrap execution or large-scale planning—building systems tailored to each project’s stage and budget.